Trisha Jung

Franklin, TN, US
Field of Work 
Nissan North America
Job Title or "Student" 
Director, Vehicle Connected Services
University of Pennsylvania, Harvard Business School
Bachelor of Science, Bachelor of Applied Science, MBA
Education Level 
Profile Biography 
Recognized by Automotive News as one of the 100 leading women in the North American auto industry, Trisha Jung has clearly demonstrated her ability to bring innovation and new technology to market. As Director of a newly created organization at Nissan North America, Vehicle Connected Services (VCS), Trisha currently oversees the planning, execution, and ongoing operations of telematics and smartphone connected services. The goal of VCS is to introduce and continually advance high tech, rapidly evolving consumer software services into Nissan and Infiniti’s broad array of vehicles. VCS is charged with and responsible for making the connected car a reality for both the Nissan and Infiniti across North and South America.

Prior to Director of VCS, Trisha was the Director and Chief Marketing Manager for Electric Vehicle Marketing and Sales Strategy. Trisha led the development and implementation of Nissan’s comprehensive strategy to launch Nissan’s 100% electric vehicle, the Nissan LEAF. The LEAF is the foundation for Nissan’s Zero Emission Mobility initiative. Trisha developed the overall strategy and oversaw tactical execution for the Nissan LEAF marketing and sales activities from pre-concept reveal through start of sales. This role included dealer sales and service preparation, marketing communication and promotions, vehicle packaging and pricing, and all other key sales & marketing activities.

Trisha’s career in the automotive industry has included many successful management roles as part of the Nissan Rotational Development Program (NRDP). She held Department Manager roles in Six Sigma, Quality Assurance and the Smyrna Tennessee paint plant. After these rotations, she accepted a position as North American Assistant to Chairman & CEO Carlos Ghosn. In this role, she supported the CEO as his managerial assistant and worked with the North American executive management team. Additionally, she coordinated the establishment of the strategic, Cross-Functional Team initiative within Nissan North America whose charter is to challenge the organization and identify strategic opportunities.

Trisha’s 13 years in the automotive industry are built upon a strong educational foundation. She received First Year Honors while earning her MBA from Harvard Business School in 2002. In 1995, Trisha graduated cum laude earning two degrees from the University of Pennsylvania, a Bachelor of Science in Economics from the Wharton School and a Bachelor of Applied Science from the School of Engineering & Applied Sciences.

Trisha’s high school experience attending the Illinois Mathematics and Science Academy fueled her advocacy to improve mathematics and science education. She has represented Nissan in the Middle Tennessee Linking Leaders education program. She has leveraged the Nissan LEAF to develop science, technology, engineering, and mathematics curriculum programs, which will be launched in seven states (including Tennessee) April – May 2011. Through Nashville Emerging Leaders, Trisha worked on a project to leverage a new program, One Nashville, to increase involvement of young business professionals to improve education in metro Nashville. Trisha has recently joined the STEM Education for Girls Consortium whose goal is to improve STEM education for girls grades 9-12 across the nation.

In her free time Trisha is likely to be found training for road races, searching for fresh powder on a ski slope, or trying to capture the moment with her camera.
Pets, Computing, Reading, Travel, Sports
Race & Ethnicity 
Level of Participation 
After-school visit, Field trip participation, In-school visit, Online role model, Summer camp visit
My Experience 
I have been a Role Model 1-2 times.
Evenings, Weekdays, No Preference
Career exploration activities, Fun demonstrations or materials, Identifying other role models
Program Affiliation 

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